Internal communications & change

Talking positively about your employer to customers, business partners, friends and family is second nature for engaged employees. As is delivering a positive stakeholder experience. An effective internal communication strategy that builds engaged employees who know what the company stands for and who act upon a common set of values is therefore a critical consideration in building company reputation.

We advise organizations on the development of such internal communication strategies and tools both for the long term and for specific issues such as takeover, strategic review, turnaround or leadership change when it’s more important than ever to retain a focused and engaged workforce.

Consider for example a merger and acquisition process. In the lead up to announcement, the message, timing and approach to delivery must be as meticulously planned for internal communication as it is for external communication. And during post merger integration (PMI), how well you communicate to employees and engage them in the process will be a key influencer in the eventual success of the merger.

A wealth of tools can be developed to support companies in such processes. Like workshops to define the vision, mission and values, social media to share the stories which underpin these, traditional face-to-face meetings and online and offline publications to keep staff abreast of change. We advise on what to say and how to say it best. With employees at the heart of any business and behind the delivery of all products, service and knowledge, building reputation is a necessary inside-out process, starting with the ambassadors of the brand. Your employees.