‘You can't build a reputation on what you are going to do,’ Henry Ford was quoted as saying at the start of the last century. It’s a company’s track record that determines how it is perceived by the outside world. This is why corporate positioning starts with an assessment of a company’s current market proposition. How do your stakeholders see your company? Does it deviate from the desired reputation? Citigate defines the possible mismatch and helps you to build the reputation desired.